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講座題目：Strategic Implications of Store Brands on Contracting Sequence

報告人：Prof. Xiajun Amy Pan, Warrington College of Business, University of Florida

講座時間：2019年4月10日星期三上午：10:00-11:30

講座地點(diǎn)：bwin必贏唯一官網(wǎng)7樓7002教室

講座內(nèi)容：Store brand (SB) products are prevalent nowadays; however, the market shares in different categories vary substantially, from negligible sales (e.g. alcoholic beverages) to more than half of the total sales (e.g. milk). Our work investigates the impacts of the SB introduction on two symmetric national brand manufacturers’ (NBMs’) responses and a retailer’s contracting sequence with NBMs in a common retailer channel. We identify a boundary equilibrium, where the sale of the SB is negligible but its presence enables the retailer to intensify the upstream competition and achieve better wholesale contracts. Further, we characterize a continuum of boundary equilibria under simultaneous contracting such that symmetric NBMs may even set asymmetric wholesale prices so as to drive the SB out of the market in a co-opetition manner. Under sequential contracting, the boundary equilibrium is unique but the NBM could entail a first-mover advantage, a stark contrast to the second-mover advantage in the non-boundary equilibrium. Moreover, we find that the retailer should always adopt the simultaneous contracting in the absence of the SB but the sequential contracting performs better in the boundary equilibrium, shedding lights on the retailer’s choice between observable and unobservable offers.

學(xué)者介紹：Xiajun Amy Pan博士畢業(yè)于得克薩斯大學(xué)奧斯汀分校（University of Texas at Austin），現(xiàn)為佛羅里達(dá)大學(xué)（University of Florida）助理教授。主要研究方向?yàn)楣?yīng)鏈管理、零售運(yùn)營、商務(wù)分析、運(yùn)營-信息交互、運(yùn)營-營銷交互。她的研究成果在Marketing Science, Production and Operations Management, Manufacturing and Service Operations Management等高水平期刊上發(fā)表。此外，Xiajun Amy Pan博士為POMS、INFORMS會議分會主席，曾任POMS學(xué)會秘書，擔(dān)任Management Science, Production and Operations Management, Manufacturing and Service Operations Management, Operations Research, Omega, European Journal of Operational Research, IEEE Transactions on Engineering Management等多個期刊的審稿人。